Redefining how companies manage their financial operations
Our mission is to empower finance teams with the control they need to operate with speed, accuracy, and confidence in an increasingly complex landscape. Today, over 100 leading companies across the Americas, Europe, and Asia trust Simetrik to control billions of transactions, reduce losses, optimize margins, and accelerate growth.
With AI-powered technology, no-code automation, and seamless integrations, we help the world’s most demanding organizations connect their data, detect risks, close faster, and stay ahead of the curve.
We believe that financial control shouldn’t be a burden—it should be your strategic advantage.
Our Impact
our world-class team
our platform
on our expertise
reconciled records
our clientes operate
Our story began in 2019, following a pivotal shift from Ropeo, an e-commerce project founded by Alejandro Casas and Santiago Gómez. Originally focused on logistics and tech solutions, the founders saw an urgent need for financial reconciliation tools while collaborating with Rappi, one of Latin America's largest unicorns. Their scalable solution to Rappi's data and financial reconciliation challenges became a game-changer, quickly expanding to serve other top-tier companies in the region.
Today, Simetrik is a Series B-funded Latin American company headquartered in the United States with a global footprint. Through continuous innovation, Simetrik remains at the forefront of financial automation, delivering scalable solutions that simplify global financial operations.
Simetrik was recognized by the Financial Times as one of the fastest-growing companies in the Americas for 2025, for the second year in a row.
The minds shaping Simetrik’s future
Co-founder and CEO of Simetrik, with a background in engineering and tech design. Founded Inclava Labs and Ropeo (Y Combinator 2018) before launching Simetrik. Joined the Endeavor Network with Santiago Gómez in 2023. His entrepreneurial experience shaped Simetrik’s mission to solve financial control challenges.
Co-founder and COO of Simetrik, specializing in business and finance. Leads key teams, helped build the AI-powered platform, and raised over $100M. Joined the Endeavor Network in 2023. Previously, he supported high-growth startups at Endeavor Colombia, fueling his passion for scaling innovation.
